Star Trek campaign Analysis

1. official advert released. 

2. promotion campaign started.

3. UK launch event at the science museum. 

4.Release date announced.

5.Trailer posted to the official website and YouTube.

I think those 5 things are the main reasons of creating a buzz about the game. Firstly, when the official advert is released, that makes the audience able to know the name of the game and have an idea what will it be about by just seeing the poster and the title of the game. Secondly, Promotion campaign started tow years before the release so it can give time to the audience to see the trailer and the adverts. Thirdly, launch event makes the audience able decide how good the game is and know more about it, and the reason behind making the event in the science museum is because the game is about space ship and space, and that's something linked science.  Fourthly, when the date of release is announced, people will be know when exactly the game will be in store. Finally, when the trailer is posted to the official website and YouTube, that will create excitement and interest to buy the game.

 The views of the trailers in total is 66.123 thousand.The star trek video game publisher developed the marketing campaign over along time so it can take its place around the world, and to let the people decide and see the game trailers, poster etc. 

Creating the marketing campaign two years before the release is something positive and negative. Positive by taking its time around the world, and making people know about it, and negative by making people wait all the way till the release and that might let the people forget about the game or lose their interest of it.

 Game play footage on YouTube is something else that I consider negative because it's one of the reasons of that the game selling dropped.