Tuesday 13 May 2014

Final case study research( Grand Theft Auto 5)

Name of game:- Grand Theft Auto 5
Release Date:- 17 September 2013
Publisher:- Rock star Games
Game platform:- PS3, Xbox 360

Print:-

1. The game appeared in the gaming magazines and newspapers which developed word of mouth, one of the most powerful advertisement device that helped the game to go around the world and become well known.
2. The key conventions are the wallpaper that links with the game story and category, and the font of the name of the game. The font is well known and famous by the people who buy Rock star products.
3. "Pretty nice! Awesome graphics, charismatic characters, nice play ability... GTA V did make a new perspective about the actual generation of consoles! Rock star is great!". This very positive review about the game that explains how good the game is and how it made a perspective about the generation of consoles.  From skydiving and submarine exploration to bounty-hunting and watching animated shorts, GTA V is absolutely crammed full of things to do, and it looks amazing while you do them, this is another very positive review about the game, it tells us the game is full of things you can do and enjoy. 
4. The video game wallpaper certainly appeared on the magazine cover, it was successful in the game promotion because its in a very good spot for the audience to view and read and know more about eh game, and explore more of its excited aspects.


Broadcast:-



1. This advert fits in because it shows when will it be out and it explains the story of the game in  30 seconds, easy and simple way of making the audience want to buy the game.
2. The game trailer was very effective because it explained each character of the game and it was able to create excitement in the the audience.
3. The launch party events was effectively successful
because it involved a lot of audience around the world, to try the game. That made the people want to play, so by playing they need to buy the game.


E-media:-

1. The official website of the game attracts and maintains the audience interest by providing wallpapers and unique trailer and more.
2. There is a lot of creative images on the website and information and interesting things about the game.
3. The game has a YouTube Channel.

















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