Final case study research( Grand Theft Auto 5)

Name of game:- Grand Theft Auto 5
Release Date:- 17 September 2013
Publisher:- Rock star Games
Game platform:- PS3, Xbox 360

Print:-

1. The game appeared in the gaming magazines and newspapers which developed word of mouth, one of the most powerful advertisement device that helped the game to go around the world and become well known.
2. The key conventions are the wallpaper that links with the game story and category, and the font of the name of the game. The font is well known and famous by the people who buy Rock star products.
3. "Pretty nice! Awesome graphics, charismatic characters, nice play ability... GTA V did make a new perspective about the actual generation of consoles! Rock star is great!". This very positive review about the game that explains how good the game is and how it made a perspective about the generation of consoles.  From skydiving and submarine exploration to bounty-hunting and watching animated shorts, GTA V is absolutely crammed full of things to do, and it looks amazing while you do them, this is another very positive review about the game, it tells us the game is full of things you can do and enjoy. 
4. The video game wallpaper certainly appeared on the magazine cover, it was successful in the game promotion because its in a very good spot for the audience to view and read and know more about eh game, and explore more of its excited aspects.


Broadcast:-

1. This advert fits in because it shows when will it be out and it explains the story of the game in  30 seconds, easy and simple way of making the audience want to buy the game.
2. The game trailer was very effective because it explained each character of the game and it was able to create excitement in the the audience.
3. The launch party events was effectively successful
because it involved a lot of audience around the world, to try the game. That made the people want to play, so by playing they need to buy the game.


E-media:-

1. The official website of the game attracts and maintains the audience interest by providing wallpapers and unique trailer and more.
2. There is a lot of creative images on the website and information and interesting things about the game.
3. The game has a YouTube Channel.

Star Trek campaign Analysis

1. official advert released. 

2. promotion campaign started.

3. UK launch event at the science museum. 

4.Release date announced.

5.Trailer posted to the official website and YouTube.

I think those 5 things are the main reasons of creating a buzz about the game. Firstly, when the official advert is released, that makes the audience able to know the name of the game and have an idea what will it be about by just seeing the poster and the title of the game. Secondly, Promotion campaign started tow years before the release so it can give time to the audience to see the trailer and the adverts. Thirdly, launch event makes the audience able decide how good the game is and know more about it, and the reason behind making the event in the science museum is because the game is about space ship and space, and that's something linked science.  Fourthly, when the date of release is announced, people will be know when exactly the game will be in store. Finally, when the trailer is posted to the official website and YouTube, that will create excitement and interest to buy the game.

 The views of the trailers in total is 66.123 thousand.The star trek video game publisher developed the marketing campaign over along time so it can take its place around the world, and to let the people decide and see the game trailers, poster etc. 

Creating the marketing campaign two years before the release is something positive and negative. Positive by taking its time around the world, and making people know about it, and negative by making people wait all the way till the release and that might let the people forget about the game or lose their interest of it.

 Game play footage on YouTube is something else that I consider negative because it's one of the reasons of that the game selling dropped.

  

Game 4: Destiny In A Space Ship

This game might be played by 12-18 years old. The game involves a adventure story that a lot of under 18's will be interested in playing the game. The platform of the game is on either Xbox one or Ps4 because the graphics will be in a high quality in new consoles, and those who own the new consoles will be happy to get
this game on new consoles. The game is called the Space Ship of Destiny.

To attract the audience to see my game is that I will create a event that will take place in a the capital of England (London), the event will have magnificent things to see like a statue of the space ship, the outfit of the space shippers and we will give a lecture about the movie and more. If this event becomes successful, a lot of people will go and see the movie.

I will generate audience interest by making the event very maintainable and entertaining, and trying to provide the items that the audience will like and avoid the items that they will dislike. The items will be bags, hats and more, and that's because it can stick with them as they remember to go and see the movie.

I will be able to stimulate the audience desire to buy the game by providing suitable number of adverts on-line and in stores. There will be channel paint of sale in games stores and there will be channel circulars in Amazon, Ebay. We will provide a Demo trial for the audience, so they can have a taste of the game. By providing all these staff, it will make the audience think about the game and able to remember it while they are in shopping, on-line, anywhere.