FIFA 14 Case Study
Print-
1.The print adverts for this game was billboard on stadiums like old Trafford, and there was advert in magazines and newspapers.
2. The background was one of the key convention because it links to the game, and it shows the stadium behind a famous footballer.
3. "FIFA 14 Rocks!!!!!" this quote was published by a user saying that FIFA 14 is the best game to date, looks more realistic and interesting.
4. FIFA 14 was certainly on football magazine cover. its very important that something gets to the level of people seeing it on the cover of magazines because that shows the audience that its something nice and successful and it will stick into the audience mind.
Broadcast-
1. FIFA 14 created a video on Youtube to advertise about the game, a large number of players were in the video like Messi, Bale, El Sharaawy and more. That is a good link between FIFA and the football players
2. The FIFA 14 advertising campaign was very successful
because EA sports is a large company, well known around the world, people were interested of seeing it particularly because of the football payers who were involved in making the video.
3. there was event taking place in various places around the world so people can come and have ago trying the game a having a taste of how it was specialised than any other FIFA.
E Media.
1. The website is very sporty, shows images of stadiums and the graphics of players.
2. The website is normal however there is some eliminates that makes it interesting like for example trying out seeing individual players with their new ranks and levels
3. The game does have a you tube channel called EA sports which produces all games trailers.
4. I can't see any user that has generated anything on the EA sports you tube channel.
5. It helps the users with the game and it showed them how the game is preformed.
6. The likes on the page is between 4 million-18 million, and that shows how much well known the page is.
7. The comments are very positive, it makes the reader gets convinced that the game is great and its worth of money.
8.@FIFA14
9. They posted comments about the game in which of release date and how is the game.
10. there is Instgram account of EA sports which has wallpaper and more than 1 million followers.
