Final case study research( Grand Theft Auto 5)

Name of game:- Grand Theft Auto 5
Release Date:- 17 September 2013
Publisher:- Rock star Games
Game platform:- PS3, Xbox 360

Print:-

1. The game appeared in the gaming magazines and newspapers which developed word of mouth, one of the most powerful advertisement device that helped the game to go around the world and become well known.
2. The key conventions are the wallpaper that links with the game story and category, and the font of the name of the game. The font is well known and famous by the people who buy Rock star products.
3. "Pretty nice! Awesome graphics, charismatic characters, nice play ability... GTA V did make a new perspective about the actual generation of consoles! Rock star is great!". This very positive review about the game that explains how good the game is and how it made a perspective about the generation of consoles.  From skydiving and submarine exploration to bounty-hunting and watching animated shorts, GTA V is absolutely crammed full of things to do, and it looks amazing while you do them, this is another very positive review about the game, it tells us the game is full of things you can do and enjoy. 
4. The video game wallpaper certainly appeared on the magazine cover, it was successful in the game promotion because its in a very good spot for the audience to view and read and know more about eh game, and explore more of its excited aspects.


Broadcast:-

1. This advert fits in because it shows when will it be out and it explains the story of the game in  30 seconds, easy and simple way of making the audience want to buy the game.
2. The game trailer was very effective because it explained each character of the game and it was able to create excitement in the the audience.
3. The launch party events was effectively successful
because it involved a lot of audience around the world, to try the game. That made the people want to play, so by playing they need to buy the game.


E-media:-

1. The official website of the game attracts and maintains the audience interest by providing wallpapers and unique trailer and more.
2. There is a lot of creative images on the website and information and interesting things about the game.
3. The game has a YouTube Channel.

Star Trek campaign Analysis

1. official advert released. 

2. promotion campaign started.

3. UK launch event at the science museum. 

4.Release date announced.

5.Trailer posted to the official website and YouTube.

I think those 5 things are the main reasons of creating a buzz about the game. Firstly, when the official advert is released, that makes the audience able to know the name of the game and have an idea what will it be about by just seeing the poster and the title of the game. Secondly, Promotion campaign started tow years before the release so it can give time to the audience to see the trailer and the adverts. Thirdly, launch event makes the audience able decide how good the game is and know more about it, and the reason behind making the event in the science museum is because the game is about space ship and space, and that's something linked science.  Fourthly, when the date of release is announced, people will be know when exactly the game will be in store. Finally, when the trailer is posted to the official website and YouTube, that will create excitement and interest to buy the game.

 The views of the trailers in total is 66.123 thousand.The star trek video game publisher developed the marketing campaign over along time so it can take its place around the world, and to let the people decide and see the game trailers, poster etc. 

Creating the marketing campaign two years before the release is something positive and negative. Positive by taking its time around the world, and making people know about it, and negative by making people wait all the way till the release and that might let the people forget about the game or lose their interest of it.

 Game play footage on YouTube is something else that I consider negative because it's one of the reasons of that the game selling dropped.

  

Game 4: Destiny In A Space Ship

This game might be played by 12-18 years old. The game involves a adventure story that a lot of under 18's will be interested in playing the game. The platform of the game is on either Xbox one or Ps4 because the graphics will be in a high quality in new consoles, and those who own the new consoles will be happy to get
this game on new consoles. The game is called the Space Ship of Destiny.

To attract the audience to see my game is that I will create a event that will take place in a the capital of England (London), the event will have magnificent things to see like a statue of the space ship, the outfit of the space shippers and we will give a lecture about the movie and more. If this event becomes successful, a lot of people will go and see the movie.

I will generate audience interest by making the event very maintainable and entertaining, and trying to provide the items that the audience will like and avoid the items that they will dislike. The items will be bags, hats and more, and that's because it can stick with them as they remember to go and see the movie.

I will be able to stimulate the audience desire to buy the game by providing suitable number of adverts on-line and in stores. There will be channel paint of sale in games stores and there will be channel circulars in Amazon, Ebay. We will provide a Demo trial for the audience, so they can have a taste of the game. By providing all these staff, it will make the audience think about the game and able to remember it while they are in shopping, on-line, anywhere.  
       

FIFA 14 Case Study

Print-

1.The print adverts for this game was billboard on stadiums like old Trafford, and there was advert in magazines and newspapers.
2. The background was one of the key convention because it links to the game, and it shows the stadium behind a famous footballer.
3. "FIFA 14 Rocks!!!!!" this quote was published by a user saying that FIFA 14 is the best game to date, looks more realistic and interesting.
4. FIFA 14 was certainly on football magazine cover. its very important that something gets to the level of people seeing it on the cover of magazines because that shows the audience that its something nice and successful and it will stick into the audience mind.


Broadcast-

1. FIFA 14 created a video on Youtube to advertise about the game, a large number of players were in the video like Messi, Bale, El Sharaawy and more. That is a good link between FIFA and the football players
2. The FIFA 14 advertising campaign was very successful
because EA sports is a large company, well known around the world, people were interested of seeing it particularly because of the football payers who were involved in making the video.
3. there was event taking place in various places around the world so people can come and have ago trying the game a having a taste of how it was specialised than any other FIFA.

E Media.

1. The website is very sporty, shows images of stadiums and the graphics of players.
2. The website is normal however there is some eliminates that makes it interesting like for example trying out seeing individual players with their new ranks and levels
3. The game does have a you tube channel called EA sports which produces all games trailers.
4. I can't see any user that has generated anything on the EA sports you tube channel.
5. It helps the users with the game and it showed them how the game is preformed.
6. The likes on the page is between 4 million-18 million, and that shows how much well known the page is.
7. The comments are very positive, it makes the reader gets convinced that the game is great and its worth of money.
8.@FIFA14
9. They posted comments about the game in which of release date and how is the game.
10. there is Instgram account of EA sports which has wallpaper and more than 1 million followers.
  















   

21 jump street

21 jump streets is a movie that was released on the 15 of March 2012, the movie is in the comedy category plus action. The movie is about two young people who were graduated from the police academy and fortunately they were sent to the bicycle police department, those two young people are Channing Tatum and Jonah hill, they were not happy about the department they were in so they were promoted to find out who was the drugs supplier in a college, so they walk through the story trying to find out who is the supplier between a number of people. The movie is showing a funny way with producing action scenes mixed with a sense of humour. But the movie will show some violence scenes that will be not susceptible for who are over 15 because the movie involves drugs, bad language and sex.   

The UK top ten video games 2012/2013/2014

The Hunger Games 2

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